Blogs and Content for Dental Practices

Blogs and content for a dental practice means articles on your website that answer the questions patients type into Google, such as what a crown costs or whether a root canal hurts. Each article links to a service page, so a reader who finishes can book. A person reviews every one before it goes live.

We start with the searches, not with a calendar of topics we invented. Patients ask about sedation, wisdom teeth, aligners, gum bleeding and dentures in plain words. Your articles use those words, not the ones in your textbooks.

Then we write, and a person reads the draft. That reader checks that the article makes sense and that it points to the right service page. Only then does it go on your site.

Specialists need a different mix. A periodontist or oral surgeon often gets patients by referral, so articles can speak to the referring dentist as well as the patient. An orthodontist may write more for parents. A general practice covers the broadest range.

Every client has a portal. The work log lists each change with the reason it was made, so you can see why an article went up and what it supports.

The same portal shows rankings by town and by service, plus calls, directions and website clicks from your Google profile. You can read an article, then check whether the page it supports is moving.

Need a change? Send a request from your phone. You can attach photos too, handy when a post should show your actual front desk and not a stock smile.

Have a few answers ready. They let us pick topics that fit your chair schedule. You do not need a plan, only a sense of what you want more of.

Tell us your type of practice and which procedures you most want to book. If you are buying a practice or opening a new one, say so, because existing content on an inherited site changes what we write first.

Tell us what patients ask at the front desk. Those questions are often the best article topics. Also tell us what you will not say, such as claims you avoid or treatments you refer out.

When you are ready, call (234) 222-2419 or send the form. Messages stay one-on-one and in text, so you can reply between patients.